The QuickBooks ecosystem is a large driver, but they also offer their payment processing via many other paths. Competition in the space is vast, and a good thing, unfortunately most of the competing products are actual garbage.

Turbo Tax is small peanuts for Intuit, they make most of their money from the Payments division.

I could also live without it, myself. There are some very nice conveniences associated with the overall ‘family hub’ suite of functionality, but it’s all bells and whistles and not truly necessary of course. But the partner and our spawn appreciate it and they’re happy, and that’s good enough for me

I mean, I probably can’t disagree with your sentiment in a general sense, I’m just not sure how this refrigerator nonsense is contributing?

It knows because there are cameras inside the fridge and it can recognize the items you put inside and remove, and has logic built around all of these observations.

It’s not perfect but I’m surprised how often it’s accurate, especially in a household that doesn’t give any shits whatsoever about refrigerator organization.