As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.

Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.

  • HisArmsOpen@crust.piefed.social
    link
    fedilink
    English
    arrow-up
    30
    arrow-down
    3
    ·
    7 days ago

    If possible in Vietnam, then we can all have this wherever we are in the world. Europe set out USB-C compliance and everyone is compliant.

    • Spezi@feddit.org
      link
      fedilink
      English
      arrow-up
      26
      ·
      edit-2
      7 days ago

      Theres a major difference though. It is much more costly and complicated to manufacture different hardware for different countries (especially with the eco system of peripherals behind it) than it is to change software for different countries.

      Its easy for YouTube or Facebook to set all ads for Vietnam to skippable while maintaining unskippable ads for other countries to maximize profits.

      • HisArmsOpen@crust.piefed.social
        link
        fedilink
        English
        arrow-up
        10
        arrow-down
        4
        ·
        7 days ago

        I think you’ve just made my point. If they can all move to USB-C then a few switches at the back end would be far simpler. We just need the gumption to speak out and tell these so-called IT companies what is and isn’t acceptable.

        • Spezi@feddit.org
          link
          fedilink
          English
          arrow-up
          8
          arrow-down
          1
          ·
          edit-2
          7 days ago

          I don’t think you understood what I was trying to say:

          The difference is that companys wont do the skippable ads by themselves. Each country will have to do their own legislation to mandate this. Even if Europe would do similiar legislation to Vietnam, YouTube would still show full ads in other countries because they make them way more money.

          Which is quite the difference to hardware mandates like USB-C, where a few countries can basically set it as mandatory and the manufacturers will roll it out for all countries because its easier and cheaper to manufacture one model than multiple different versions.

          It makes no sense for Apple to produce one iPhone with USB-C and one with lightning financially. But it makes a lot of sense for YouTube to show unskippable ads in every country that allows it to make more money.

          • ℍ𝕂-𝟞𝟝@sopuli.xyz
            link
            fedilink
            English
            arrow-up
            3
            arrow-down
            4
            ·
            6 days ago

            I think you’re misunderstanding. I think what the person above is saying is that if Youtube can go back to skippable ads and not pull out of Vietnam or go bankrupt (lol), then places like the EU or even individual EU countries have more than enough leverage to demand this.

  • nutsack@lemmy.dbzer0.com
    link
    fedilink
    English
    arrow-up
    8
    ·
    edit-2
    6 days ago

    they will simply use this as justification to block YouTube from the country.

    it’s an extremely popular site in Vietnam, but they’ve been trying to block it as well as Facebook for years. they’ve also blocked steam, the BBC, paste bin, medium… The Vietnamese government does not care about Internet technology I promise.

    • lechekaflan@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      ·
      edit-2
      6 days ago

      Social media is supposedly a threat to that government, but at the same time, however, they allow some fly-by-night outfits to run fake CSR operations covering up spam jobs and scams on social media.

      • nutsack@lemmy.dbzer0.com
        link
        fedilink
        English
        arrow-up
        2
        ·
        edit-2
        6 days ago

        The anti-government sentiment is very strong in the country right now because of all these new decrees that they’re making, some of which are batshit crazy, and the speech is happening largely on YouTube

  • SaharaMaleikuhm@feddit.org
    link
    fedilink
    English
    arrow-up
    14
    arrow-down
    3
    ·
    7 days ago

    So you get 100 5s ads instead of 5 100s ads. What’s the point? Just get ublock origin and stop using apps.

    • best_redditor@leminal.space
      link
      fedilink
      English
      arrow-up
      5
      ·
      7 days ago

      i mean i see what you’re saying but i wouldn’t think that vietnam is going to give up that easily after going one step in the right way and i think if they can limit long ads they may be able limit short ones later (and yes i have something that has an 80/100 chance to automatically block ads)

    • ℍ𝕂-𝟞𝟝@sopuli.xyz
      link
      fedilink
      English
      arrow-up
      1
      ·
      6 days ago

      It’s setting expectations. Just because I can wear a clip on my nose, I won’t stop telling the local idiot to stop farting loudly in the elevator.

  • Mulligrubs@lemmy.world
    link
    fedilink
    English
    arrow-up
    8
    arrow-down
    1
    ·
    6 days ago

    We obviously didn’t bomb them enough, they sure are uppity

    LAUNCH THE SEVENTH FLEET, GET THE COMMIES

  • PierceTheBubble@lemmy.ml
    link
    fedilink
    English
    arrow-up
    2
    ·
    5 days ago

    Curious how big-tech platforms, actively moderating every user action on their platform (for advertiser-friendliness), while often involved with codeveloping the world’s leading AI models, are somehow unable to moderate advertisement content. Certainly no conflict of interest there…

    I do wonder what downstream consequences this might entail: if YouTube starts baking advertisements right into videos, would they still classify as advertisements? And what would this in turn mean for content-creators’ sponsored content (often constituting a significant portion of their income)?

    As much as I passionately hate advertisements (leading me to mercilessly block every single one of them), I rather have platforms using advertisements for monetization, than doubling down on selling user-data.

    • Pyr@lemmy.ca
      link
      fedilink
      English
      arrow-up
      4
      ·
      6 days ago

      Especially when the ad is longer than the video you are trying to watch.

      Or you watch the entire video than accidentally swipe the edge of your phone and you are sent back, then have to watch it again to view the video once you click it again.

      • DylanMc6 [any, any]@lemmy.dbzer0.com
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        1
        ·
        edit-2
        6 days ago

        Very glad Vietnam banned unskippable ads - for an already-existing-socialist country that supports a philosophy that encourages common ownership of the means of production (and wouldn’t allow advertising), but allows advertising, this is a pretty good decision.

        Also, how is Vietnam allowing ads if they’re a Marxist-Leninist country?

        • ℍ𝕂-𝟞𝟝@sopuli.xyz
          link
          fedilink
          English
          arrow-up
          3
          ·
          6 days ago

          I guess the alternative is locking their people out of Youtube by effectively banning it. Even this is a gutsy move TBH.

          It’s the same deal when “how is it that you’re paying taxes if you’re a libertarian”?

          • DylanMc6 [any, any]@lemmy.dbzer0.com
            link
            fedilink
            English
            arrow-up
            1
            ·
            6 days ago

            That’s not what I mean - A lot of libertarians support the notion that taxation is theft, but they DOESN’T make them tax evaders. Every year on April 15th they had to file their taxes to the IRS (because obviously it’s better than NOT filing them).

            What I was trying to ask is if Vietnam supports communism (which calls for the abolition of money, among other things), how do they allow advertising? China did the same thing.

    • bassomitron@lemmy.world
      link
      fedilink
      English
      arrow-up
      95
      arrow-down
      4
      ·
      7 days ago

      I wouldn’t be surprised if google/YouTube just bans all VPN IPs. They already make you sign in lately if your IP range has been “shadow banned.”

      • Venator@lemmy.nz
        link
        fedilink
        English
        arrow-up
        2
        ·
        7 days ago

        It happens if there’s a lot of traffic from the same IP, happened to me when I first imported my subscriptions into smart tube on my tv after I cancelled YouTube premium when they jacked up the price. Was just a temporary ban though.

        • NuXCOM_90Percent@lemmy.zip
          link
          fedilink
          English
          arrow-up
          21
          arrow-down
          2
          ·
          edit-2
          7 days ago

          It very much is possible to ban “all” public and even commercial VPNs. VPN traffic tends to have very distinct characteristics in logs and it is not overly difficult for orgs to get the IP ranges allocated to each company.

          What is not possible is banning all vpn traffic in the sense that a friend or family member sets up wireguard for you. But that is a drop in the bucket to the point of being functionally nonexistent.

          The middle ground, of course, are pseudo-botnets of compromised computers. But those also tend to be a fairly small percentage (outside of DDOSing) and are likely getting blocked for other reasons.

          • Tanoh@lemmy.world
            link
            fedilink
            English
            arrow-up
            5
            arrow-down
            1
            ·
            7 days ago

            There are even companies selling lists of IPs for all sort of behaviour and characteristics. Just adding one of those is trivial.

            Though google has a lot more data and engineers so they could just create a better one themselves.

            It is a constant cat and mouse game between VPN providers and other actors. A few IPs get on a list, they try to find others, repeat

            • NuXCOM_90Percent@lemmy.zip
              link
              fedilink
              English
              arrow-up
              5
              arrow-down
              1
              ·
              7 days ago

              If your corporate VPN is routing ALL traffic then your IT department are idiots. And I am pretty sure said company would thank google for blocking youtube from their employees.

              • u/lukmly013 💾 (lemmy.sdf.org)@lemmy.sdf.org
                link
                fedilink
                English
                arrow-up
                2
                ·
                7 days ago

                Depends.
                I am in uni, so a bit different, but there’s many sites that allow access to articles, studies, books, etc. to us based on source IP. And I guess it could be hard to route only those, especially if some of them decide to use Cloudflare or similar.

                Another option is doing so for easier monitoring of work devices that people will always try to use for things they’re not supposed to.

                • NuXCOM_90Percent@lemmy.zip
                  link
                  fedilink
                  English
                  arrow-up
                  4
                  arrow-down
                  2
                  ·
                  7 days ago

                  And, when discussing stuff like this, it is important to understand that “all VPNs” actually means corporate and public VPNs.

                  If you want to have an actual conversation then context matters. Rather than just fixating on nonsensical overly literal interpretations because you only want to be “technically correct” by attacking a strawman.

        • KairuByte@lemmy.dbzer0.com
          link
          fedilink
          English
          arrow-up
          7
          ·
          7 days ago

          It’s always funny when a service “bans” the use of a VPN but you can almost always find a server that works.

      • shalafi@lemmy.world
        link
        fedilink
        English
        arrow-up
        10
        arrow-down
        4
        ·
        7 days ago

        Imgur bans my IP from a Digital Ocean droplet of my own build. Just sayin’, they’re not only operating from known IP ranges.

        • LifeInMultipleChoice@lemmy.world
          link
          fedilink
          English
          arrow-up
          1
          ·
          6 days ago

          Me: imdb movie name… thinking it will save me a second.

          “Click the stop signs”

          Me: fuck it, I really didn’t need to know if that actor was also the one who played in other movie.

          We were trained into saving time with search engines, now I have to remember to not use them and just type in imdb.com and then use their search function

          • Dr. Moose@lemmy.world
            link
            fedilink
            English
            arrow-up
            3
            ·
            6 days ago

            There are several domains specific search features like duckduckgo bangs that allow you to directly search popular websites with text like interstellar !imdb - it’s super useful! I think firefox has something like this built in too.

    • ℓostme@lemmy.world
      link
      fedilink
      English
      arrow-up
      9
      arrow-down
      5
      ·
      7 days ago

      you’d be better off connecting to the netherlands or some other country that straight up don’t get ads though

        • ℓostme@lemmy.world
          link
          fedilink
          English
          arrow-up
          13
          ·
          7 days ago

          i think i confused it with twitch from a couple of years ago, quick google search says people are using albanian VPNs to avoid ads on youtube
          not that it matters much since using ublock is easier anyway

          sorry for spreading misinformation on the internet, i take my L+bozo card ._.