I’m completely new to Lemmy and fediverse in general. I wonder if there have been any initiatives to promote Lemmy more and help it attain the critical mass of people.

For exampe, having a Lemmy or Fediverse month, when the community attempts to advertise to friends that don’t know about it yet. If a few of the main instances participate in this, I’m sure the community could come up with some great ideas for spreading the word.