

Google used to provide a ton of traffic, they hoard it all themselves now through AI and summaries of content. Eventually the balance of cost/benefit will shift and Google will suddenly see itself rejected from scraping, furthering the product deathspiral.
And the long term plan there is to strangle sites and take %100 of the adrev spend for themselves since users won’t ever leave the Google site. Either way Google as a search engine enters a death spiral, it’s already bleeding users.