Use the electricity to power a screen and speakers and sell ad space!

Evil. I like it! Maybe some mandatory ad viewing somehow shoehorned into the unlocking process as well.

Now we do have computers! Think of the models of wheels that could help us improve wheels!

Will he get paid to improve it?

No

Well, now I’m clearly going to have to find a way to monetize the wheel as well.

The wheel has had a number of innovations over the years. The earliest wheels were flat disks of wood that were heavy and slow turning. The Romans invented spokes and metal rims which made them faster, more durable, and gave them more traction. Questions we need answered: What is this wheel in particular designed to do? Is there any way we could make it work more efficiently at its task? Do we value performance over reliability, or vice versa? Etc. Etc.