Aside from the aforementioned Discord server not being directly mine (nor are most of the community’s users on the Threadiverse, unfortunately), not only is there a difference between linking to a community Discord server on an associated Lemmy community versus doing so on a Lemmy news community, but the ownership structure and organizational goals of Discord (its gradual commercialization, walled garden, and degradation aside) are a far cry from Twitter being owned by a fascist, transphobic billionaire largely responsible for getting Trump elected.

They still could have made their own post with a proper article as the post URL rather than directing additional traffic to a right-wing social media platform.

Surely there’s a better source you could have linked to than Twitter.

Fascist sympathizers.

We need to follow Brazil’s lead and imprison fascists, not reward them for insurrection.

Yes, since the pronunciation of Volkswagen can be inferred from taking ‘Volks’ as rhyming with ‘Folks’ and either pronouncing ‘wagen’ as intended—with ‘gen’ rhyming with the ‘gain’ in ‘again’—or just pronouncing it as ‘wagon’. In contrast, the pronunciation of ‘kt’ at the end of ‘flohmarkt’ can’t be inferred from an existing English word. Additionally, using the spelling ‘flow’ disambiguates the English pronunciation of ‘floh’, especially when dialect is taken into account.

Ultimately, because Volkswagen has had decades of advertisements marketing its proper pronunciation and making the brand name widely-recognized, it has an inherent advantage in terms of brand recognition to start with.

I didn’t say it was. An important aspect of promoting the adoption of any product or service is having a brand name that is easily pronounceable to facilitate word-of-mouth promotion. It’s something that’s all the more important for a Fediverse service, given the lack of means to promote Flohmarkt with paid advertising campaigns.

While Flohmarkt works as a brand name in German, it’s not immediately clear how to pronounce it in English, versus the easily pronounced Lemmy, Mastodon, Misskey, Pixelfed, Loops, and Friendica. For that reason, ‘Flohmarkt’ should be kept as the platform’s name in German-speaking countries, but be localized as ‘Flowmarkt’ or ‘Flowmarket’ in English-speaking ones.

I think an English localization as ‘Flowmarkt’ or ‘Flowmarket’ might be more catchy in English-speaking countries, since the intended pronunciation for ‘Flohmarkt’ isn’t clear at a first glance.