These days, most companies that work with web based products are under pressure from upper management to “use AI”, as there’s a fear of missing out if they don’t. Now, management doesn’t necessarily have any idea what they should use it for, so they leave that to product managers and such. They don’t have any idea, either, and so they look at what features others have built and find a way to adapt one or more of those to fit their own products.

Slap on back, job well done, clueless upper management happy, even though money and time have been spent and the revenue remains the same.

If you’re diligent you could be looking at decades of not installing crap!