Your reverse proxy should have a cert with HTTPS.

In fairness they’re not the same thing - recall records everything you do making a nice single honeypot of all your actions. Apple’s thing is really just a search bar that can reach into apps like email, calendar, etc - it’s not recording your bank logins. Google Play Services tracks everything you do on Android and sells it to advertisers.

A valid point, the main issue at hand is that the iPhone is locked down to Apple’s approved store - you can’t just install things like a regular computer. That’s really the core of the lawsuit regarding the insane 30% cut Apple forces on their mobile computing platform.