

Consumer activism kills businesses and products regularly. We call it ‘trends’.
But manufacturing a boycott for long enough to work is almost certainly going to fail. But like you say, it has a role to play, just not by itself. It must be an action used with precision as part of a larger strategy. We have plenty of tools, but nobody puts them together. It’s always an isolated boycott that flairs up and inevitably fades away. The company just waits it out. We also can’t boycott necessities, and that’s where they really get us. Consumer activism doesn’t work all in those cases.
So somewhere they feel safe to do so. Says something pretty fucked up about our culture that men don’t feel safe to open up anywhere. And no, it’s not their own fault.