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The lying is unacceptable, but either they hire temporary workers to obsolete themselves, or they force tenured people to obsolete themselves.

What would have stopped them from just collecting the data in their own stores, and then developed the tech?

I won’t pretend that Amazon avoided that due to ethical concerns, but doing that would have almost the exact same ethical concerns.

It’s basically “lose a huge amount of money or do me favours that cost you 1/100 as much”. Surprise, surprise, they do the favours.